Semrush MCP review
Semrush's hosted MCP server for SEO. What it can reach, what it costs and who should connect it.
Our verdict
If you already pay for a qualifying Semrush plan, this is the easiest full-suite SEO MCP to justify: OAuth sign-in, nothing to install, no extra MCP fee. If you don't, look elsewhere first, because every call your agent makes spends Semrush API units.
Why it's on our list
Semrush MCP is Semrush's hosted server that gives AI assistants its keyword, backlink, traffic, position-tracking and site-audit data. It's here because it brings Semrush's research, link, tracking and audit data behind one sign-in, at no extra MCP fee on qualifying plans.
Strengths
- Remote endpoint with OAuth, so there is nothing to install or update
- Research, backlinks, position tracking and audits in one server
- Generic report tools reach API reports beyond the named tools
Watch out for
- Every call spends API units, and an agent loop can burn through them fast
- Projects access is read-only
- Trends data needs a separate Trends API subscription
Best for
- Teams already on Semrush who want an agent to answer research questions in chat
- Agencies running competitor and backlink research across many domains
Documented tools
These are the tool names Semrush documents.
Pricing and access
Included with Semrush One Starter/Pro+, SEO Classic Pro/Guru, or Business/One Advanced plus an API units package. The Standard API includes 50,000 units.
Hosted endpoint:
Setup steps differ by client. Follow Semrush's setup docs for Claude, ChatGPT, Cursor or VS Code.